The Growth of IDIQ
September 7, 2023
IDIQ is no stranger to recognition. A leader in identity theft protection, the company has earned a spot on the Inc. 5000 list for four consecutive years. Founded in 2009, IDIQ began its journey with a handful of employees in a Southern California home before expanding to an office building in Temecula, CA. The Temecula location grew to seven buildings, opening additional offices in Illinois, Florida, and Arizona, along with hubs in Texas and New York.
“Yes, we’ve grown rapidly,” said Bryan Sullivan, Chief Operating and Financial Officer at IDIQ. “We’ve hired more than 150 employees in the last three years to facilitate our business growth. We currently have about 250 employees.”
According to Sullivan, the COVID-19 pandemic catalyzed two significant trends that contributed to IDIQ’s growth. First, there was a spike in online scams and identity theft. Second, there was an increase in consumer finance transactions, including credit card use, home purchases, and refinances.
Sullivan recalled one case in particular: “We had a member who received an alert that two companies, not accounts but companies, had been opened in a different state by an identity thief using their name and personal information and had applied for business loans,” said Sullivan. “We alerted the member to the fraud and helped them get the bogus companies eliminated.”
“Without these alerts it might have taken years for the victim to find out about the identity theft and bogus companies and loans in their name,” Sullivan explained. “And, once found out, it would take months if not years to recover their identity and credit and cost thousands of dollars in lost wages and other costs.”
An IDIQ customer can be pretty much anybody since they now have several brands. IdentityIQ, which focuses on identity theft and credit monitoring is their flagship. The others include MyScoreIQ, Resident-Link, Countrywide Pre-Paid Legal Services, and Credit & Debt.
In the small business finance industry, IDIQ is used several ways. In one example, brokers can offer merchants access to their credit reports and in turn use that data to help them figure out the best path to pursue for funding.
“Our strategy has been to continually expand our product offerings,” he said. “Adding features and benefits that protect and educate consumers as well as improve their financial wellness and help them meet their financial goals.”
Experts: How GFE Went Big
September 6, 2023The Brewster Building is an icon in Long Island City, a bustling district of Queens that’s right across the water from Manhattan. Most people know the building as the official headquarters of JetBlue because their giant logo on the roof can be seen from miles away. Others identify it as a major corporate hub for The Estée Lauder Companies since they sublease a substantial amount of office space inside. But up on the eighth floor, men and women traversing the hallways in suits work for another employer that’s making a splash in a different industry altogether. The sign on their door says GFE, which is short for Global Funding Experts. It’s a company that provides working capital to small businesses nationwide and they just recently secured a senior debt facility of up to $100 million.
Boris Musheyev, GFE’s CEO, founded the company almost a decade ago with partner Viacheslav “Steve” Eliyayev. Musheyev was working mainly in real estate when he learned about an innovative way to support small businesses by purchasing their future receivables. A cautious investor, he didn’t just jump right in. Instead, he bided his time with research on how it worked. He crunched numbers and analyzed the risks before he was confident it was something he wanted to do.
“From the outset, I’ve only channeled funds into ventures I wholeheartedly believed would both succeed and offer genuine value,” Musheyev told AltFinanceDaily. “This commitment was evident in 2013 when we began by investing our capital.”
Alas, Global Funding Experts was born. The company’s model is referral partner driven, meaning they rely on ISOs for submissions and there’s no internal sales force. Today, GFE has an estimated 1,500 ISOs signed up and they receive about 700 applications on an average day. It’s a level of scale that wouldn’t be possible if they didn’t have an efficient CRM, something Musheyev predicted the necessity and utility of long before. GFE began building its own proprietary CRM in 2017 and the company used that to accelerate growth beyond its early startup days.
With its momentum, GFE brought on Boris Shakhmurov to serve as COO in 2019, a traditional banking executive with 20 years experience. Shakhmurov was previously an Executive Director at JPMorgan Chase and had overseen mainly cybersecurity, technology controls, and compliance before making his move to GFE. The two Boris’s knew each other previously, having been friends for over 30 years already. At GFE, Shakhmurov’s pitch that “banks don’t lend to small businesses” lands differently given his background.
“As an expert in Governance, Risk, and Compliance, when I joined the organization in 2019, our goal was to establish a best-in-class MCA Operational Resilience framework to address current and future challenges facing our industry,” Shakhmurov said. “With a focus on building strong and resilient operational controls, we used a multidisciplinary approach to assess the risk across all of our information assets and business processes. The Zero Trust and Defense-in-Depth approach enabled us to focus on early detection, rapid response, enhanced protection, and reducing single points of failure throughout the entire MCA lifecycle.”
For all the technical talk, Shakhmurov said what really stands out is the firm’s family-like atmosphere, which one can see for themselves in their spacious office. That environment has been achieved all while tightly controlling and compartmentalizing access to data, the company says. Security is paramount.

With the infrastructure in place, GFE hired Jonathan Mayer to be their CFO, a veteran accountant who previously spent more than 10 years at Grant Thornton LLP. Mayer first met Musheyev and Shakhmurov in 2021 and he echoed a similar sentiment about how he ended up at GFE. “The work ethic and trust and family environment really stood out to me,” Mayer said.
Between Musheyev, Eliyayev, Shakhmurov, and Mayer, the firm was then off to the races, ultimately leading up to the securing of a debt facility last month of up to $100 million. A lot went into making that happen, including the enlistment of a well known industry law firm to perform the due diligence, they say.
“Through consistent communication with our merchants and operational adaptability, we’ve not only met but surpassed our profitability benchmarks, all the while ensuring minimal defaults in our portfolio,” Musheyev said.
The company also credits having a qualified CFO and robust CRM technology as being necessary ingredients to getting a serious deal done. GFE’s signature products include purchases of future receivables, reverse consolidations, and more recently something called “Incremental Funding.” There’s also no commission clawbacks, they tout. Overall, GFE has funded over $400 million in capital to small businesses since inception.
The executive team heaped praise on the staff for being integral to their success.
“What we have is trust,” Shakhmurov said, who comes back again and again to the importance of building a business that will endure. “If you look at the banking industry, you need operational resilience,” he said.
What Kind of Deals are Good / Not So Good
August 27, 2023
“Industries with stable, recurring revenue models, like healthcare and essential services, often show strong repayment history due to consistent demand,” said Michelle Melo, Chief Revenue Officer at Westwood Funding. Melo, who’s been at Westwood for more than four years has seen a lot of deals come through the door and has gotten a feel for numerous industries. Over time, experiences like hers, have led to a general consensus about what business types make for good funding customers and why.
For Ken Peng, Director of Business Development & Marketing at Elevate Funding, he said of medical and healthcare related businesses that “I think the combination of being an essential service and traditionally having higher profit margins has allowed this industry to perform well from a repayment standpoint.”
Melo at Westwood said the technology industry has also performed well, while Michael Gaura, who works alongside Peng at Elevate, named an industry that’s challenging, trucking. Gaura, a Director of Financial Planning and Analysis, said that when it comes to trucking, “historically they have had challenges such as driver shortages, driver retention, and equipment maintenance making them a higher risk of repayment.”
“As of recently, [the trucking industry has] seen an increase in challenges of operational costs increases (fuel and insurance premiums), Economic & Supply Chain Issues, and increased competition, which has placed a further strain on their industry,” Gaura added.
Abe Klugmann, the COO and Head of Sales at YM Ventures, also had feelings about the state of the trucking industry, saying that it’s a “disaster.” “Construction is also very very challenging right now because of the economy,” he added. Unsurprisingly, like the others, he saw strength in the healthcare industry, saying that home healthcare businesses were among the most resilient. “It’s a pretty good industry, it works out pretty well when you find those types of companies,” he said.
Protecting Your Syndicated MCA Investments
August 24, 2023David Roitblat is the founder and CEO of Better Accounting Solutions, an accounting firm based in New York City, and a leading authority in specialized accounting for merchant cash advance companies.
To connect with David or schedule a call about working with Better Accounting Solutions, email david@betteraccountingsolutions.com.
An increasingly popular way for merchant cash advances businesses to raise capital is by offering syndicated deals. In theory, this structure is simple to understand and fulfill the terms of: in these scenarios, investors put a percentage of the funded deal and get a percentage of the returns. But, as we all know, our industry is dynamic and has inherent risks, and safeguarding one’s hard-earned investments takes on paramount importance.
We saw the pitfalls in the cases of MJ Capital Funding, LLC and 1 Global Capital, along with more recent cases earlier this year, where investors were fleeced of hundreds of millions of dollars that they invested into what they thought were legitimate MCA funding companies.
What happened there is unfortunately investors did not see or understand the importance of having a third party reporting back to the investors and syndicators about how their investment was going, and were misled until it was too late.
So how can investors protect their investments in syndicated MCA deals?
Know Where Your Money Is Going
Let’s start with the first thing you can do.
The landscape of MCAs is marred by tales of deceitful entities posing as legitimate funding companies, leaving investors and syndicators in dire financial straits when they are left to hold the bag.
From the outset, it is essential to ensure that the funds committed find their way into the intended bank account- one that is owned by the same entity as the MCA actually funding the merchants. The need for this is underscored by the unfortunate prevalence of fraudulent actors diverting funds to different accounts under deceptive entities. This manipulation obscures the money trail, making it harder to track and detect financial malfeasance, and leave investor funds vulnerable to exploitation.
Vigilance through Allocation Monitoring
To protect your investment against malicious machinations, it is crucial to exercise stringent vigilance and monitor your funds.
If one’s investment is tied to a specific percentage of MCA deals, a diligent verification process is necessary to confirm that the funds contributed align precisely with these deals. Ensuring the MCA business has a quality and comprehensive reporting and CRM system will provide a transparent window into the balance and distribution of funds across each deal. This transparency not only empowers investors but also safeguards their interests against any misallocation.
Additionally, investors should ask about and pay attention to when their portion of the syndication was added to a deal, to make sure you haven’t been added to a bad deal only once they have already started bouncing payments.
Finally, suppose the CRM system shows an available balance on your syndication for a certain amount. In that case, you can talk to the MCA funder about ensuring they always have that amount or more available in their bank account. If the available balance in the MCA’s bank account is less than your available liquid balance then essentially the funder is borrowing (and risking) your funds to fund deals without you benefitting.
Navigating Default Deception
Another way scammers try to fleece syndicators is by telling them deals that they have invested in have defaulted. Through shrewd tactics such as rerouting default payments to alternative accounts or manipulating reporting mechanisms, deceptive entities can evade investor scrutiny and keep their money.
To counteract these tactics, a collaborative partnership with a transparent and independent accounting firm is indispensable. This partnership acts as a source of clarity for both parties: unraveling intricate payment webs and ensuring that defaults are tracked while investors receive accurate insights into their investments’ actual performance that cannot be manipulated by the unscrupulous funder.
A Solution…
The scale of risks are glaringly evident. So what can you do about it?
The message is clear: vigilance is paramount. Minor inconsistencies can snowball into severe financial pitfalls, making it imperative to maintain an unwavering, watchful eye.
But it’s difficult for syndicators to do that, both because they have limited insights as syndicators and because they have their own jobs to worry about without the added stress.
That’s why Better Accounting Solutions encourages all our clients in the merchant cash advance industry to employ this protective framework:
When we come onboard to do accounting for business or investors, we encourage both parties to obtain explicit consent from MCA entities to share all information with the syndicator. Without formal authorization, firms like Better Accounting Solutions are legally bound from sharing crucial information. Trust and transparency rests upon this explicit approval, serving as the conduit for open dialogues and proactive measures. With this permission granted, the accountants can regularly produce independent and up-to-date reports ensuring both parties are on the same page and share a mutual trust. That’s the benefit of third party oversight: nothing is happening in the dark, without anyone’s knowledge.
Encouraging and working towards an honest merchant cash advance industry is a virtue that safeguards investments, draws more investors, and bolsters the credibility of our entire industry.
After Comeback WBL Hits The “Express” Lane
August 10, 2023
When World Business Lenders (WBL) resumed funding in April, they made it a point to announce that it wasn’t just going to be some regular old reboot with fresh capital. The company was going digital. At the helm of the changes taking place is a new face, John Milligan, who has more than 25 years of experience in maximizing profitability and long-term growth for lending companies. He’s now not only the company’s Managing Director and the Chief Operating Officer but he’s also spearheading loan production. And one of the first initiatives he touted was a more streamlined process for ISO partners.
The company’s ambitions first had to contend with any fallout of having paused lending in the first place, which started on December 9, 2022. At the time, WBL CEO Doug Naidus Cited “unplanned growth given market conditions” as the cause and loan applications in the pipeline that were caught off guard by the unexpected news entered a sort of suspended animation. WBL later secured financing in April that not only enabled the company to resume originating and funding loans “but afforded access to more lending capacity than ever before.”
The resumption spurred a race to revisit those pending deals from five months earlier to see what, if anything, might still be willing and eligible to move forward.
“The merchants in our active pipeline were our first priority,” Milligan said, “and we are pleased that many of them were able to complete their loan once we relaunched.”
That they waited the whole time was a big sign of confidence for WBL. The company’s unique product offering might have played a role in why the borrowers and their ISOs were so patient, however. WBL offers real-estate backed commercial loans in a field of competitors that are mostly pre-occupied with unsecured working capital financing, for example. Although it stands apart, the pace of funding and potential unfamiliarity with the process could be a drawback for ISOs not used to it. That was part of the inspiration for WBL’s “ISO Express.”
“First, ISO Express was conceived based upon feedback from ISOs that a faster, more streamlined program would be beneficial,” Milligan said. “Second, there are many ISOs which are unfamiliar with our real estate collateralized commercial loan products and ISO Express is a perfect introduction for them.”
The ISO Express program consists of 1-2 hour pre-qualifications after submission and 10-day closing guarantees for loans collateralized by residential properties. They accept pledges of second homes, investment properties and primary residences (in most states) as collateral; and say that being in a junior lien position is acceptable. Loans that are to be collateralized by commercial properties can also be submitted through ISO Express but Milligan says those are better suited for their Account Executive channel where ISOs can still engage with a traditional rep.
WBL also simplified their product to a standard interest rate and term, which they feel will make the total loan process faster and easier to understand. Overall, their return to the industry and these changes have led to an outcome that they’re happy with so far.
“In fact, since we relaunched, we have seen an increase in the total of number ISOs registered with WBL,” said Milligan, “driven by a combination of our new ISO Express program, an increased demand by small businesses for capital, and general tightening of credit guidelines throughout the market.”
What’s In Your Cup?
August 8, 2023
“I like cold brew coffee with an extra 3 shots of espresso and 2 packets of stevia to get the day started,” said Brin Richardson, Sales Development Team Lead at Banana Exchange.
Everyone has their own unique routine that helps them power through the workday. For some, it might be caffeine.
“I think coffee, for me personally, it definitely gives me the energy I need in the morning,” said Nicolette DiAntonio, Head of ISO Relations at Lexington Capital Holdings. “First thing when I wake up I put the pot of coffee on at home. I get to work I make my second cup…”
From there it’s another 1-2 cups throughout the day for her, which she said is still less than what the company CEO drinks. “It boosts my energy, my productivity and everything like that,” she said.
“I’m like an every hour on the hour type of guy,” said Frankie DiAntonio, the CEO at Lexington Capital Holdings. “Typically, like 6,7,8,9 o’clock and then I’m going for the rest of the day. And then I might have one more in the afternoon to get me through the rest.”
That’s about 5 cups a day for him on average. “Moral of the story, we love it over here,” Frankie said. “Lexington runs on coffee.”
Brandon Schadek, Director of Sales at Leads to Business said he’s definitely more productive when he has caffeine in him. “I just tend to be more alert and more on top of things but when I don’t have it, I feel like I’m lacking that extra energy.”
Unsurprisingly, coffee is his beverage of choice for that. “First thing in the morning, I have a Keurig and I use French Roast from Starbucks,” said Schadek. “That’s what I use for the coffee and then I definitely have I would say about two teaspoons of creamer, it’s caramel macchiato. […] And I have that every day to start my day.”
But caffeine isn’t for everyone. Ryan Metcalf, Head of Public Affairs for Funding Circle US, told AltFinanceDaily that he really enjoys drinking Diet Coke, though not for the caffeine content of it.
“I love the taste of it. I like the coldness of it,” Metcalf said. Although Diet Coke has more caffeine than regular Coke, he feels that too much caffeine on a whole can actually impede one’s productivity rather than increase it. As such, he limits himself to two Diet Cokes per day and only enjoys them between the hours of noon and five pm.
“The king of all Diet Cokes is a fountain Diet Coke from McDonald’s,” Metcalf said. “There is nothing better.”
Success On the Last Day? It’s Really About What Happens All Month
August 7, 2023
There isn’t a more chaotic time in this industry than the last day of the month. Brokers on the front line scramble to close deals to hit their sales targets while funders provide vital support from the backend.
Paul Boxer, COO of Merchant Marketplace calls the last working day “the most insane day of the month.” Boxer told AltFinanceDaily “… for us we know that on the funding side to make our investors and syndicators happy it’s a very crucial integral day that we’re all hands on deck to do whatever we can to make sure as many deals get funded as possible.”
Among the secrets to a successful end-of-month performance, however, is operating efficiently throughout the month, several sources opined. For Moe Braun, the Senior Director of Business Development at Rocket Capital, he said that means communicating with ISOs about what deals they’d really want to see get closed and funded so that their ISOs are spending their time pursuing the right files all along. Braun himself even sets his own daily and weekly goals to maximize efficiency.
“I think the easiest way to avoid the pressures are to kind of granulate those quotas, instead of monthly, as granular as you can get,” said Braun, “So weekly, daily; when I come into the office every day, I know what I want to get done that day. And then if I get it done that day, I try to focus on how I did and copy that for the next day. And same goes for my week, I look at the end of the week on Fridays, I say ‘hey, was this a good week? Was this a bad week? What went well, how can I do that again next week? And what went wrong and how can I correct that for next week?’”
For Russell Kimyagarov, the Founder and CEO of Fratello Capital, he says they’re constantly tuned into their CRM, tracking deals that receive pre-approvals and identifying follow-ups needed.
“We also have meetings once a week with the staff, with the team, to make sure if there’s anything that we could do better that we’re discussing it and implementing it to close more files and stay in touch with the ISOs a little better,” Kimyagarov said.
“In our CRM, we do track how many submissions a day from which broker,” said Boxer of Merchant Marketplace. “How many offers? Then the breakdown between submissions to offers to contracts out. Why it did or didn’t fund. To the ones that didn’t fund, what happened? Did they get funded somewhere else? Did the merchant just start ghosting the broker? Did it die for other reasons?”
Even for Boxer who knows what the last day of a month is like, he affirmed that there is a bigger picture to it all.
“I think that in this business there are other ways to focus your business, a lot of it’s based on like mentioning quotas and numbers, for us it’s really about relationships,” Boxer said.
Shopify Capital Continues to Gain Momentum
August 2, 2023Shopify Capital continues to gain momentum, according to the company’s most recent quarterly earnings call. Historically, the company has broadcast its precise business loan and merchant cash advance origination figures for each quarter but this time it held off from doing that. Instead, it emphasized that it had “$719 million in loans receivables and merchant cash advances outstanding on June 30, 2023.” As that figure came straight off the balance sheet, that could be compared to the $629M outstanding in the quarter before. So, receivables went up but originations was not disclosed.
Nevertheless, Shopify explained that Capital was among several business segments that were leading to some of highest cross-sell volumes they have ever achieved.
“The team is working tirelessly,” said Shopify President Harley Finkelstein. “They’re executing it really effectively.”






























