Square Loans Originated $5.7B in Business Loans in 2024
February 25, 2025Block subsidiary Square Loans had a huge Q4, originating $1.54 billion in business loans. That brought the year-end total to $5.7 billion, enough to continue their streak as the largest online business lender that AltFinanceDaily tracks. Enova is #2.
Square Loans customers typically experience growth when taking the funds. Block CEO Jack Dorsey said this of the program in the previous quarter:
“In 2013, we began offering capital to sellers because we saw a meaningful gap in the market: small businesses were often denied access to credit, in the same way they were once denied access to accepting credit cards. We utilized our deep understanding of the seller and their business to build a technology that invited them to accept a loan with transparent rates, and pay back simply by making sales to their customers. We called it Square Capital (which is now known as Square Loans).
Since then, we’ve underwritten more than $22 billion in loans globally, with aggregate loss rates below 3%. And we’ve proven we can expand access: 58% of Square Loans are to women-owned businesses, and 36% are to minority-owned businesses, both of which are higher than the benchmark we track If our sellers grow, we grow – and we believe Square Loans has a direct impact on our sellers’ growth. Sellers who take out a Square Loan grew on average 6% faster than sellers who did not take out a loan.
Many financial products trap borrowers in cycles of revolving debt. We don’t allow customers to take on new loans if they have an overdue balance. And repayment is built into how our products work: Square sellers repay loans through a fixed percentage of their revenue, creating a manageable-real-time payment flow.
On credit risk management, we have a long history of maintaining stable loss rates and these products act as working capital, which means they are usually short in duration. What that means for us is that a dollar used on our balance sheet can turn multiple times, driving capital efficiency while providing us with high-quality data to continually refine our technology-driven underwriting.”
-Jack Dorsey
Cloudsquare Announces Its New Integration with Rapid Finance
February 18, 2025Los Angeles, CA – February 18, 2025 – Cloudsquare, the premier end-to-end lending platform powered by Salesforce, proudly announces its latest integration with Rapid Finance, a trusted leader in Merchant Cash Advance (MCA). This new collaboration is set to redefine how brokers and lenders operate, enabling them to process applications faster, streamline funding workflows, and enhance overall efficiency.
Bringing Speed and Efficiency to Brokers and Lenders
For brokers and lenders, efficiency and speed are essential to gaining recognition in the market. Delays in approvals, manual data entry errors, and complex submission processes can lead to lost opportunities. With Cloudsquare’s seamless Rapid Finance integration, these challenges have become a thing of the past.
Key Benefits of the Cloudsquare + Rapid Finance Integration
· Submit deals effortlessly via API – Say goodbye to manual submissions and data entry errors.
· Bulk File Uploads – Attach necessary documents directly in the CRM.
· Upload files with each submission – Attach the necessary documentation directly within the CRM.
· Generate tailored offers instantly – Present funding options quickly based on merchant eligibility.
· Provide Instant Approval decisions – Close deals faster and gain a competitive edge.
Why This Integration Matters
Cloudsquare has always been at the forefront of MCA technology, offering brokers and lenders an advanced, scalable CRM solution designed to automate, optimize, and grow operations. With Rapid Finance now part of its growing list of lender integrations, brokers can accelerate their workflows, reduce processing time, and increase funding success rates—all within a single, intuitive platform.
Seamless Implementation for Brokers and Lenders
New users can launch Cloudsquare Broker with the Rapid Finance integration effortlessly, ensuring quick adoption and a fast return on investment. Existing Cloudsquare customers can easily add Rapid Finance’s API through a simple license upgrade, with expert onboarding and support to ensure a smooth transition.
About Cloudsquare
Cloudsquare is the leading end-to-end lending platform, uniquely powered by Salesforce to deliver unparalleled flexibility and innovation for lenders and brokers. With a commitment to optimizing lending processes through cutting-edge technology, Cloudsquare provides robust, scalable solutions that empower merchants to achieve greater efficiency and growth. Celebrated by industry leaders, Cloudsquare has earned a place on the Inc. 5000 list as one of America’s fastest-growing companies and is consistently rated a top service provider on platforms like Salesforce AppExchange, G2, Clutch, and Manifest.
For media inquiries, please contact:
Cloudsquare Marketing Email: marketing@cloudsquare.io
Cloudsquare Integrates With CAN Capital
February 11, 2025
Los Angeles, CA – February 11, 2025 – Cloudsquare, the leading end-to-end lending platform powered by Salesforce, proudly announces the latest enhancement to its Cloudsquare Broker platform: the integration with CAN Capital’s API. This powerful collaboration empowers Merchant Cash Advance (MCA) brokers to optimize their lending operations with faster submissions, enhanced transparency, and better decision-making tools.
Cloudsquare Broker has long been recognized as the premier CRM for MCA brokers, simplifying and streamlining lending workflows. Now, with the addition of CAN Capital’s API, brokers gain access to cutting-edge features designed to elevate their performance and deliver exceptional results for merchants.
Key Features of the Cloudsquare Broker + CAN Capital Integration
- Smarter API Submission: Eliminate manual processes with direct integration into CAN Capital’s API. Submit complete applications—including all necessary documentation—in a single streamlined step, reducing errors and freeing up time to focus on closing deals.
- Transparent File Management: Upload additional documents to existing applications and monitor file statuses in real-time. Stay in control and respond quickly to lender requests for uninterrupted workflows.
- Real-Time Offers: Receive customized funding offers for your merchants as soon as they’re available. This ensures you’re equipped to present the best options confidently and quickly.
- Actionable Decline Insights: Gain detailed insights into application declines, enabling brokers to make necessary adjustments and improve future submissions for higher approval rates.
Why This Integration Matters
The Cloudsquare integration with CAN Capital is a game-changer for MCA brokers. By combining speed, accuracy, and transparency, this integration enables brokers to scale their operations effectively while delivering unparalleled value to their merchants. With over 15 lender API integrations available on Cloudsquare Broker, the platform provides unmatched flexibility and scalability to meet all your lending needs.
Seamless Implementation for New and Existing Brokers
For new brokers, combining the Cloudsquare platform with the CAN Capital integration is the ultimate solution for modernizing operations. Guided implementation ensures a quick and seamless launch, providing a rapid return on investment.
For existing Cloudsquare customers, adding the CAN Capital Lender API is effortless. With a simple license add-on and expert onboarding support, brokers can start leveraging the full power of this integration immediately.
For more information about the CAN Captial Integration, visit Cloudsquare
About Cloudsquare
Cloudsquare is the leading end-to-end lending platform, uniquely powered by Salesforce to deliver unparalleled flexibility and innovation for lenders and brokers. With a commitment to optimizing lending processes through cutting-edge technology, Cloudsquare provides
robust, scalable solutions that empower clients to achieve greater efficiency and growth. Celebrated by industry leaders, Cloudsquare has earned a place on the Inc. 5000 list as one of America’s fastest-growing companies and is consistently rated a top service provider on platforms like Salesforce AppExchange, G2, Clutch, and Manifest.
For media inquiries, please contact:
Cloudsquare Marketing Email: marketing@cloudsquare.io
Cloudsquare Lend 3.12: Enhancing Efficiency and Flexibility for Lenders
January 13, 2025Cloudsquare, the leading end-to-end lending platform powered by Salesforce, is proud to announce the latest upgrades to its innovative loan management software, Cloudsquare Lend. The 3.12 release introduces a suite of new features and refinements designed to address lenders’ growing needs while reinforcing the platform’s reputation as a reliable, scalable, and customizable solution.
Key Highlights of Cloudsquare Lend 3.12
- Sole Proprietor Support: Expanded Federal Tax ID capabilities now include Social Security Numbers (SSNs), allowing lenders to accommodate sole proprietors and small businesses better.
- Holiday Reserve for MCA Agreements: Streamline daily payment management around banking holidays with features that allow adjustments tailored to lender practices.
- Approval Gross Margin Calculation: Automatically calculate lender profitability, factoring in referral source commissions for actionable insights.
- Field History Tracking: Improve compliance and transparency with automatic tracking of financial data changes, such as ACH updates and bank account modifications.
Servicing Enhancements
The update also includes improvements to servicing operations:
- Addressed bugs affecting post-holiday payments for weekly and monthly deals, ACH item updates, and balance calculations.
- Ensured smoother processing and more accurate financial data management.
Bug Fixes for Improved Reliability
This release resolves system bugs across origination, servicing, and syndication, ensuring greater operational reliability. Key fixes include:
- Calculation issues
- ACH item handling
- Repayment balance accuracy
“Our goal with every update is to listen to our customers and deliver practical solutions that make their operations more efficient,” said Jeffrey Morgenstein, CEO of Cloudsquare.
For more information about the Lend 3.12 Release or to schedule a demo, please visit Cloudsquare
Cloudsquare is the leading end-to-end lending platform, uniquely powered by Salesforce to deliver unparalleled flexibility and innovation for lenders and brokers. With a commitment to optimizing lending processes through cutting-edge technology, Cloudsquare provides robust, scalable solutions that empower clients to achieve greater efficiency and growth. Celebrated by industry leaders, Cloudsquare has earned a place on the Inc. 5000 list as one of America’s fastest-growing companies and is consistently rated a top service provider on platforms like Salesforce AppExchange, G2, Clutch, and Manifest.
For media inquiries, please contact:
Cloudsquare Marketing
Email: marketing@cloudsquare.io
Cloudsquare Broker MCA CRM now Integrated with Bitty Advance for API Submissions
January 13, 2025Los Angeles, CA – January 13, 2025 – Cloudsquare, the leading end-to-end lending platform powered by Salesforce, is excited to introduce the latest Cloudsquare Broker Lender API Integration, now with Bitty Advance—a trusted provider of fast business funding solutions. This integration transforms how MCA brokers deliver faster submissions, improve accuracy, and elevate customer satisfaction.
Cloudsquare Broker is the top CRM for MCA brokers, built to simplify and optimize lending workflows. With the addition of Bitty Advance, brokers can leverage advanced tools to automate applications, streamline operations, and close deals more efficiently.
Key Features of the Cloudsquare Broker + Bitty Advance Integration
- API Submission: Automate application submissions through Bitty Advance’s API, eliminating manual entry and reducing errors.
- Bulk File Upload: Manage high volumes of submissions effortlessly with bulk document uploads, saving time and improving team efficiency.
- Offer Generation: Generate tailored funding offers for merchants instantly, leveraging Bitty Advance’s advanced capabilities.
- Instant Approval Offers: Provide qualified merchants with same-day approvals to boost customer satisfaction and increase closure rates.
Effortless Scaling for MCA Brokers
With the Cloudsquare Broker Lender API Integration, brokers can scale their operations effortlessly while staying ahead in the competitive MCA industry. Whether handling a single application or managing multiple deals, the Cloudsquare Broker platform ensures smooth workflows and dependable performance. For more information about the Bitty Advance Integration, please visit Cloudsquare
About Cloudsquare
Cloudsquare is the leading end-to-end lending platform, uniquely powered by Salesforce to deliver unparalleled flexibility and innovation for lenders and brokers. With a commitment to optimizing lending processes through cutting-edge technology, Cloudsquare provides robust, scalable solutions that empower clients to achieve greater efficiency and growth. Celebrated by industry leaders, Cloudsquare has earned a place on the Inc. 5000 list as one of America’s fastest-growing companies and is consistently rated a top service provider on platforms like Salesforce AppExchange, G2, Clutch, and Manifest.
For media inquiries, please contact:
Cloudsquare Marketing Email: marketing@cloudsquare.io
Cloudsquare Broker Announces Fall ’24 Release: New Automation and Efficiency for Small Business Lending Brokers
November 12, 2024
Los Angeles, CA – November 12, 2024 – Cloudsquare, a leading innovator in lending technology, is proud to announce the Fall ’24 release of Cloudsquare Broker, its powerful CRM solution for small business lending brokers. This latest update introduces groundbreaking features designed to streamline deal management, boost productivity, and provide greater visibility and control over lending operations.
A Game-Changer for Small Business Lending Brokers
Cloudsquare Broker’s Fall ’24 release focuses on solving key pain points for brokers by providing tools that enhance process automation, increase transparency, and optimize workflow efficiency. These updates come in response to the growing need for comprehensive, adaptable solutions that can scale with a company’s growth.
New Features in the Fall ’24 Release Include:
- Notification Management: Users can now stay up-to-date on deal milestones with customizable, no-code triggers and real-time alerts, ensuring no crucial updates are missed.
- Enhanced Lender API File Submissions: Full transparency is achieved with individual status tracking, allowing brokers to monitor each file’s journey and resubmit swiftly as needed.
- Advanced Workflow Enhancements: Designed to optimize the submission user experience, these targeted improvements empower teams to manage submissions with greater precision, control, and speed, enhancing overall operational efficiency.
“Our team has worked tirelessly to deliver features that align with our customers’ needs for automation, efficiency, and adaptability,” said Jeffrey Morgenstein, CEO of Cloudsquare. “The Fall ’24 release of Cloudsquare Broker exemplifies our commitment to empowering small business lending brokers to maximize their potential with tailored solutions built on Salesforce.”
Availability
The Fall ’24 update is now available to all existing Cloudsquare Broker users. New customers can explore the full potential of this update through tailored demos and consultations.
For more information about the Cloudsquare Broker Fall ’24 release or to schedule a demo, please visit Cloudsquare.
About Cloudsquare
Cloudsquare is the leading end-to-end lending platform, uniquely powered by Salesforce to deliver unparalleled flexibility and innovation for lenders and brokers. With a commitment to optimizing lending processes through cutting-edge technology, Cloudsquare provides robust, scalable solutions that empower clients to achieve greater efficiency and growth. Celebrated by industry leaders, Cloudsquare has earned a place on the Inc. 5000 list as one of America’s fastest-growing companies and is consistently rated a top service provider on platforms like Salesforce AppExchange, G2, Clutch, and Manifest.
For media inquiries, please contact:
Cloudsquare Marketing
Email: marketing@cloudsquare.io
Square: Our Customers Actually Grow Faster With a Square Loan Than Without One
November 7, 2024On average, Square customers that used the Square Loan product grew 6% faster than those that did not use it, the company revealed. Jack Dorsey, the CEO of Square’s parent company, Block, used the 3rd quarter earning’s period as an opportunity to discuss its lending operations. The relevant parts are excerpted in non-sequential order below:
“In 2013, we began offering capital to sellers because we saw a meaningful gap in the market: small businesses were often denied access to credit, in the same way they were once denied access to accepting credit cards. We utilized our deep understanding of the seller and their business to build a technology that invited them to accept a loan with transparent rates, and pay back simply by making sales to their customers. We called it Square Capital (which is now known as Square Loans).
Since then, we’ve underwritten more than $22 billion in loans globally, with aggregate loss rates below 3%. And we’ve proven we can expand access: 58% of Square Loans are to women-owned businesses, and 36% are to minority-owned businesses, both of which are higher than the benchmark we track If our sellers grow, we grow – and we believe Square Loans has a direct impact on our sellers’ growth. Sellers who take out a Square Loan grew on average 6% faster than sellers who did not take out a loan.
Many financial products trap borrowers in cycles of revolving debt. We don’t allow customers to take on new loans if they have an overdue balance. And repayment is built into how our products work: Square sellers repay loans through a fixed percentage of their revenue, creating a manageable-real-time payment flow.
On credit risk management, we have a long history of maintaining stable loss rates and these products act as working capital, which means they are usually short in duration. What that means for us is that a dollar used on our balance sheet can turn multiple times, driving capital efficiency while providing us with high-quality data to continually refine our technology-driven underwriting.””
-Jack Dorsey
Square shared some stats as well, showing that the average loan term was 150 days and average loan size is only $10,208.

Loss rates on Square Loans have historically been less than 4%. Square is a company to watch considering it is likely the largest online business lender in the United States.
Square Loans: Loss Rates Still Consistent With Historical Averages
August 2, 2024
Block’s business loan division, Square Loans, reported that loss rates in Q2 remained consistent with historical averages. This while origination volume continued to tick upward, coming in at $1.45B in Q2 over $1.32B in Q1. Block is likely the largest online business lender in the US. It originated $4.78B in 2023. The vast majority of Block’s business loans are sold off to to investors.
Because of Block’s overall company size, its business lending operation was mostly unmentioned during the earnings call. Its CEO Jack Dorsey emphasized that a key part of the company’s acquisition strategy going forward is “self-serve onboarding.”
“Product-led growth remains a core pillar of our go-to-market strategy because self-serve onboarding is still Square’s most important customer acquisition channel,” Dorsey said in the quarterly shareholder letter. “Self-serve onboarding is an important differentiator for Square and one of our super powers. Many of our competitors don’t even offer this as an option.”





























