B2B Finance at AltFinanceDaily
July 5, 2024
When Broker Fair first debuted in 2018, the keynote speaker was none other than Ryan Serhant, then a fast rising New York City real estate broker and star of Bravo’s Million Dollar Listing. Today he’s got his own Netflix Series called Owning Manhattan.
“After selling real estate for 12 years, I decided to start my own company,” Serhant says in the trailer for the first episode, “and if you can’t sell, you can’t be here.”
That New York hustle attitude was the connecting link for why Broker Fair chose him despite the broker audience being largely engaged in small business financial services at the time. But since then the small business finance broker community has become increasingly diversified in its product offerings and real estate is frequently one of the assets on the menu.
“People will be surprised how many clients have real estate, not just a [primary home], but they own just a small multifamily down the road that they never touched or tapped into,” said Julio Sencion, Principal at Alta Financial, in a recent interview with AltFinanceDaily.
Companies like World Business Lenders figured that out a long time ago while still more discovered the business during the covid recovery, leading AltFinanceDaily to produce a video miniseries about real estate investing in the summer of 2021. The guests ranged from real estate influencer Ralph DiBugnara to NestSeekers International’s Chief Economist Erin Sykes to a couple of old fashioned guys named Danny and Bruce who started investing in real estate across New Jersey long ago.
AltFinanceDaily also interviewed house-flipper turned real estate tech CEO Andrew Luong of Doorvest, did a deep dive as to why real estate was becoming the side hustle of choice in the industry, and even bought real land using the blockchain for the purpose of a story.
Equipment financing has also taken off, leading AltFinanceDaily to produce the first ever sales reality series named Equipping The Dream in 2022.
That’s been complemented by regular coverage and even sitdown interviews from Andrew Carman, Steve Geller, and George A. Parker.
AltFinanceDaily’s Sean Murray has previously presented at the International Factoring Association’s (IFA) Fintech educational event, been a guest on the Coleman Report run by renowned SBA expert Bob Coleman, and moderated panels separately for the New York Institute of Credit and the Alternative Finance Bar Association.
Murray was also the host and producer of the industry’s first ever Broker Battle which took placed in Miami Beach this past January.
AltFinanceDaily is also affiliated with the largest online small business finance community in the US, DailyFunder, and has produced nearly two dozen events since 2017.
“Back in 2018, there was a question that Serhant posed on stage to the Broker Fair audience to make sure he understood where they were coming from,” Murray said. “‘You guys are all B2B right?’ he said, and I think his characterization was spot on, because B2B is pretty much what we’ve been all along.”
AltFinanceDaily is collaborating with the Small Business Finance Association on the B2B Finance Expo that’s taking place in Las Vegas on September 23-24. For info, visit: https://www.b2bfinexpo.com
Why It’s Important To Understand How You Report Syndication Income
June 25, 2024David Roitblat is the founder and CEO of Better Accounting Solutions, an accounting firm based in New York City, and a leading authority in specialized accounting for merchant cash advance companies.To connect with David or schedule a call about working with Better Accounting Solutions, email david@betteraccountingsolutions.com.
In the world of Merchant Cash Advances (MCAs) where financial reporting is complicated and extremely detailed, understanding how to handle syndication income is crucial. Syndication income, which often includes management fees, plays a pivotal role in the operations of many MCA companies, helping fund deals and enable the business to grow to the next level, while also often (hopefully) proving a lucrative investment for the syndicator.
It’s essential to grasp the various approaches to recognizing this cash injection and the implications it has on financial reporting. Let’s explore the strategies that MCA companies typically apply and the accounting principles that guide them.
Companies have diverse methods for charging syndicators, each with its own set of nuances. Some MCA companies opt for a straightforward flat fee upfront. Others choose to charge a flat fee as funds are repaid with each payment, and there are those who employ a combination of both – a smaller upfront fee coupled with fees assessed as funds are recovered. Understanding which method you typically use is the first step in accurately recognizing syndication income.
Most MCA companies operate on an accrual basis, where income is recognized when earned, regardless of when funds are received. This approach is predicated on the notion that once a syndication fee is charged, it need not be refunded even if the MCA deal defaults. Consequently, income is recognized at the moment fees are charged.
For instance, if an MCA company charges an upfront syndication fee, that fee is immediately recognized as income. The same principle applies when fees are assessed as funds are repaid – income is recognized in real-time as payments are received. However, it’s important to note that there are exceptions to this rule. In some cases, MCA agreements dictate that if only a portion of the funds is recovered, a corresponding portion of the syndication fee must be refunded. In such instances, income is not recognized until funds are actually recovered, and the syndication fee income is allocated over the duration of the advance.
So, why does this matter, and how does it impact the financial landscape of MCA companies?
First and foremost, it has a direct bearing on financial reporting. Accurate accounting practices are essential not only for internal financial management but also for external stakeholders, including investors, regulators, and auditors. Understanding when and how to recognize syndication income ensures that financial reports reflect the true financial health of the MCA company, both for yourself and the syndicators.
Moreover, the chosen approach to recognizing syndication income affects cash flow. An upfront recognition of income may paint a more favorable cash flow picture, while a deferred recognition approach may better align cash flows with actual funds received from MCA deals. This can impact budgeting, planning, and investment decisions.
Furthermore, it influences the perception of risk and profitability. MCA companies that recognize income upfront may appear more profitable on paper, while those that defer income recognition may appear less so. This can impact investor confidence and the overall attractiveness of the MCA company as an investment opportunity.
Understanding the various approaches and their implications is essential for accurate financial reporting, effective cash flow management, and informed decision-making. Whether income is recognized upfront, as funds are repaid, or deferred until funds are actually recovered depends on the specific terms of MCA agreements and the associated risk and profitability considerations.
Ultimately, the goal for MCA companies is to employ accounting practices that not only comply with industry standards but also provide a transparent and accurate representation of their financial standing. By mastering the art of recognizing syndication income, MCA companies can navigate the intricate financial landscape with confidence and clarity.
Cloudsquare Unveils Cloudsquare Lend: The Most Secure and Robust End-to-End Lending Platform, powered by Salesforce
June 17, 2024Los Angeles, CA – June 17, 2024 – Cloudsquare, a leader in the LOS/LMS platform arena and a renowned Salesforce consulting partner specializing in alternative lending solutions, proudly announces the general availability of Cloudsquare Lend. This revolutionary end-to-end loan management system is meticulously crafted to empower small business lenders with unparalleled efficiency and scalability.
Cloudsquare Lend stands as a beacon of innovation, offering a highly flexible, scalable, and customizable loan management platform built on the robust Salesforce ecosystem. This groundbreaking solution seamlessly integrates all lending processes, providing deep business insights and automating the entire funding journey, all without the need for coding expertise.
“Cloudsquare Lend was developed in response to a pressing industry need for a comprehensive platform capable of managing all facets of the lending process,” stated Jeffrey Morgenstein, CEO of Cloudsquare. “Our solution scales effortlessly, empowering users with the ability to configure the platform independently, thus eliminating the dependency on service providers and development costs. Our mission is to deliver the most robust end-to-end lending platform, ensuring our clients can thrive and adapt as their business evolves.”
Gerbian King, CEO of Fundr shared, “Partnering with Cloudsquare was one of the best decisions we made for our business. Their hands-on approach, responsiveness, and commitment, to delivering results have elevated our operational capabilities and positioned us for long-term success.”
Cloudsquare Lend highlighted features include:
- Loan Origination: Automated workflows; KYC; underwriting automation; credit, Thomson Reuters CLEAR, and Plaid integrations; email submissions, duplicate submission management, referral source management, pricing, stipulation management, e-sign contract integrations
- Loan Servicing: ACH integrations, same day and next day processing, payment auto-scheduling, concurrent payment schedules, fees and collections automation, streamlined funding and disbursements, white-labeling, merchant statements
- Syndication: Syndicator onboarding, flexible fee settings, remittance automation and reporting, participation portal
- Secure and Compliant: Built on the Salesforce platform, Cloudsquare Lend leverages Salesforce’s robust security infrastructure, which includes encryption, advanced threat detection, and compliance with global standards like GDPR, HIPAA, and ISO 27001. Salesforce’s dedication to security ensures that sensitive financial data is protected against unauthorized access and breaches, offering a more secure alternative compared to other platforms.
Dennis Mikhailov, COO of Cloudsquare, added, “Our extensive experience in providing technology solutions to leading players in the alternative lending industry has underscored the need for a reliable, robust, scalable, and affordable platform. We have not only met these needs but continue to listen to and collaborate with our customers to prioritize our development roadmap, consistently delivering updates that enable them to fund smarter, faster, and more efficiently.”
Discover how Cloudsquare Lend can revolutionize your lending operations by visiting https://link.cloudsquare.io/Nbhf.
About Cloudsquare
Cloudsquare, is a robust LOS/LMS platform and premier Salesforce consulting partner specializing in solutions tailored for alternative lending. We pride ourselves on being the provider of choice for ambitious, forward-thinking organizations aiming to elevate their operations to the next level. Cloudsquare’s excellence has been recognized by industry leaders, is listed on the Inc. 5000 as one of America’s fastest-growing companies and is consistently rated as a top service provider on platforms like Salesforce AppExchange, G2, Clutch and Manifest. For more information, please visit https://link.cloudsquare.io/RYuO.
Cloudsquare Unveils Game-Changing Lender APIs for Streamlined Submissions
June 6, 2024New out-of-the-box integrations promises to revolutionize the deal submission process, boosting efficiency and cutting costs for alternative lending companies.
Los Angeles, CA – June 6, 2024 – Cloudsquare, a leading LOS/LMS platform and Salesforce consulting partner specializing in alternative lending solutions, announces the launch of 14 new Lender APIs integrated into Cloudsquare Broker, an alternative lending CRM powered by Salesforce. This significant advancement enhances the speed and efficiency submitting deals to lenders who accept portal submissions
The Lender APIs address common challenges in submissions, reducing delays and costs with a streamlined, automated solution. They integrate with the CRM’s Submission Channel, an AI-powered module that matches the right lenders for each deal, increasing approval rates by avoiding unnecessary declines.
Depending on the lender’s API capabilities, brokers gain access to features like real-time status updates, document retrieval, instant offers and decline reasons, further enhancing processing efficiency.
“With our new Lender APIs, users can experience a tenfold increase in submission speed,” said Jeffrey Morgenstein, CEO at Cloudsquare. “This not only saves our clients tens of thousands of dollars in processing payroll but also ensures they stay ahead of their competitors by operating at peak efficiency.”
Supported lenders include Bitty Advance, CAN Capital, Credibly, Expansion Capital Group, Fora Financial, Forward Financing, Headway, Idea Financial, Kapitus, Lendini, Mulligan Funding, OnDeck, PIRS Capital, and Rapid Finance.
“For customers who work with lenders not currently on the list, Cloudsquare offers the flexibility to add any lender to the submission framework, provided they have an API available,” said Paul Albuquerque, Director of Product at Cloudsquare. “It is our mission to elevate the entire industry and drive synergy through technology.”
This development underscores Cloudsquare’s commitment to innovative solutions that meet the evolving needs of the financial services industry, helping businesses operate more efficiently.
To learn more about how Cloudsquare’s Lender APIs can transform your submission process, visit https://link.cloudsquare.io/RYuO.
About Cloudsquare
Cloudsquare, is a robust LOS/LMS platform and premier Salesforce consulting partner specializing in solutions tailored for alternative lending. We pride ourselves on being the provider of choice for ambitious, forward-thinking organizations aiming to elevate their operations to the next level. Cloudsquare’s excellence has been recognized by industry leaders, is listed on the Inc. 5000 as one of America’s fastest-growing companies and is consistently rated as a top service provider on platforms like Salesforce AppExchange, G2, Clutch and Manifest. For more information, please visit https://link.cloudsquare.io/RYuO.
Trading MCA for Mortgages
June 5, 2024
“I like multiple ways of getting business,” said Julio Sencion, Principal at Alta Financial. “If I did one thing and one thing only and that slows down, it affects my bottom line, so I like to keep my doors open for more opportunity and I think the ISOs should as well.”
Sencion’s not funding MCAs today, he’s doing mortgages, a business he had been in for years prior to the Great Recession. In the early 2000s, he said that everyone wanted to be a mortgage broker, himself included when he got into it. Like many in that business at the time, the fallout of it all pushed him to seek out a new revenue stream and a product that was still in demand. By 2011 he and a partner were running a large MCA brokerage shop in New York with nearly 70 sales reps on the floor. Sencion liked the business but not necessarily the conversion rates on the leads he was buying. By his count only 2-3% of the leads would become a funded deal, a metric deemed too low in the industry era of yesteryear. Old habits die hard, however, because he couldn’t help but continue to think like a mortgage guy.
“We realized that we had a couple of different questions on our application, one of them was ‘Do you own real estate? Commercial, residential?’ 40 to 50% of our clients owned real estate, so because of that we spun off a division for commercial lending.”
By 2016 Sencion exited MCA and went back into traditional finance. He’s now a principal at Alta Financial, which not only does mortgages but has also found a unique niche to source borrowers from, MCA brokers.
“So let’s say for example you’re an ISO and the client says ‘yes, I own real estate’ I’ll be interested in looking at that product,” Sencion said. “Then you will click a link that we will give you, that link will open up the questionnaire and you will fill out that questionnaire and then my agent will receive that lead from that questionnaire with all the data in it.”
Referrals of this nature in the biz are not new, but perhaps the circumstances are. One of Sencion’s account managers, Jamie Schiff, is also a former MCA rep himself, and he’s found this business to be better.
“I think over the past a year and a half, from my perspective, I think the MCA space is just a bit saturated,” said Schiff. “There’s a million and one funders out there.”
The challenge with this different product, according to Schiff, is getting an MCA broker to wrap their mind around a deal that could take a month to close when they might be used to 2-3 days. But on the upside Alta Financial does all the work and they really just want a broker to qualify a lead and submit the details. If a loan closes the broker gets paid. Quite a number of MCA broker shops are already doing this with them, the company said. Once these files are in hand, they underwrite various factors including credit score of the borrower. While just about any kind of property could qualify except for gas stations, they said that multifamily properties are the most common they get.
“People will be surprised how many clients have real estate, not just a [primary home], but they own just a small multifamily down the road that they never touched or tapped into,” said Sencion. “So I think it’s important nowadays to have the ISOs ask the question because if they didn’t do the cash advance they could always flip this into a mortgage.”
While all of Alta’s loans are secured by real estate, they can look beyond the value of the asset by evaluating an applicant on the rental income they generate or look at the average revenue from their business bank statements and base a loan amount off of that. Naturally, the rates and terms are much more attractive than what’s available in the unsecured market. There’s also the added benefit of these products being able to work alongside an MCA or to buy out existing ones. It’s a commission a broker might not have gotten otherwise.
“I’m actually excited, it’s something different but it’s kind of the same,” said Schiff. “And it’s such a smaller space that I don’t have to worry about every other month 10 other new funders popping up…”
As for Sencion, he said that the barriers to entry are higher than the MCA business, between the education, state licensing, how to process the files, etc.
“It takes years to get to the level of where we’re at, to be able to underwrite, fund deals, sell to a secondary market,” said Sencion. “And I think that’s where the edge comes in, you can’t get a cash advance guy, no matter how big they are, to get into my space unless they team up with a mortgage company. No one’s out there trying to become a mortgage company anymore like it was back then.”
MCA Businesses Must Protect Themselves Better
May 28, 2024David Roitblat is the founder and CEO of Better Accounting Solutions, an accounting firm based in New York City, and a leading authority in specialized accounting for merchant cash advance companies.To connect with David or schedule a call about working with Better Accounting Solutions, email david@betteraccountingsolutions.com.
A couple of weeks ago, AltFinanceDaily covered the story of Mark Csantaveri, a key figure behind three fraudulent companies that defrauded over 50 distressed small business owners with outstanding cash advances–and their cash advance funders–of over $3.4 million.
Together with his co-conspirators at MCA Cure LLC, LDMS Group LLC, and Evergreen Settlement Group LLC, Csantaveri allegedly set up these fake debt settlement companies to prey on people with cash advance deals in place. Promising a fantastic debt restructuring system that could lower their payments by 80% and under the guise of negotiating with the funders, Csantaveri told his victims to direct the payments meant for their funders to an escrow account. He then promptly forwarded the money to his own personal accounts, leaving the merchants trying to figure out what happened when their funder contacted them asking what happened to their payments.
Happily, Csantaveri and his cronies have been charged for their crimes and face decades of prison and steep fines, but these stories are too common in our industry. Every few weeks we hear of businesses getting cheated and defrauded, and unfortunately rarely are the schemes particularly imaginative or unusually unavoidable. AltFinanceDaily has been on streak recently, publishing blockbuster features about the underbelly of the merchant cash advance business, and yet despite all the warnings, it just keeps happening over and over again.
Cash advance companies have an obligation to proactively protect themselves. And luckily, there are clear ways to do that.
Preventative Step 1: Clearly communicate with the merchant.
Merchant cash advance is a hungry game, and we’re always chasing the next client, the next close, the next commission. This need for speed is often an asset, but when we’re dealing with clients in perilous financial situations who are desperate for quick fixes, it is extremely unwise to deal with them hastily.
It must be clearly communicated to clients the terms of the deal they are accepting, and what exactly they are committing to. They must be reminded that the only people authorized to negotiate the terms of this arrangement are the two parties that signed it, and there are no “white knight saviors” that have any way of interceding on their behalf. If they’re having trouble meeting their obligations, they should feel comfortable letting their funder know, and both parties can work together on finding a mutually beneficial solution.
Preventative Step 2: Actively monitor your deals.
Making sure to actively stay on top of deals is how to avoid things going sideways.
Thanks to industry-customized CRMs such as MCA-Track, LendSaas and Orgmeter, merchant cash advance companies can keep in regular touch with their merchants, while easily tracking the progress of the deals throughout their term lengths.
For example, MCA-Track allows funders to monitor the bank activity of their merchants to see if they’re putting themselves in further financial entanglements by diverting payments, taking on additional advances, or are having outgoing payments bounced. If a funder sees any of that happening, they can step in and connect with the client to proactively ensure everything is still in order, and if it’s not, iron out any issues before they balloon into a much larger problem.
Embracing the available platforms to remain vigilant, and consistently reviewing the sustained health of your deals can help avoid a lot of stress down the road.
Preventative Step 3: Have a go-to financial professional.
This is the step I am personally passionate about for obvious reasons.
Better Accounting Solutions has had the privilege of serving the cash advance industry for well over a decade, and I’ve been a consistent evangelist for companies to embrace outside financial counsel–particularly those with experience in our business–to avoid getting into these issues in the first place.
Businesses need independent financial experts to ensure transparency, prevent bias, and avoid conflicts of interest. The benefits of using MCA experienced firms (any firm!), instead of in-house accountants, are obvious: it removes the danger of assuming a myopic view of what is happening in the industry only analyzed through the lens of just one company, ensures trust and transparency between funders and syndicators, and prevents misappropriation of funds.
Sometimes businesses settle on using any accounting firm, with no experience in MCA accounting, but that can lead to more issues than you had before they were engaged. The danger lies in you thinking everything is being handled and in compliance with the relevant regulations, when in fact they don’t know how to navigate the challenging financial world of our industry.
The industry as a whole is tarnished when crooks are able to circumvent systems meant to protect us all. Staying financially aware and employing these best practices is the key to ensuring it can’t happen again.
Kris Roglieri Bankruptcy Converted to Chapter 7, The End of NACLB?
May 15, 2024
A judge approved a motion to convert the Chapter 11 bankruptcy proceeding for the embattled Kris Roglieri to a Chapter 7. The intent behind this is to kickstart the process to sell off Roglieri’s assets for the benefit of creditors whereas before Roglieri hoped that his various wholly owned businesses could somehow continue. The trustee, however, said that such an outcome was impossible given that Roglieri did not maintain financial records, has no revenue coming in, is being investigated by the FBI for ~$100 million in allegedly missing customer funds, and has no path forward. The creditors at issue in the matter felt similarly.
Among Roglieri’s wholly owned assets are Commercial Capital Training Group and the National Alliance of Commercial Loan Brokers (NACLB conference), according to documents he previously submitted to the court. He owns 100% of the membership interest in each LLC. During a prior hearing, the Chapter 11 trustee asked Roglieri if he understood that he could not transfer NACLB’s assets without trustee approval after rumors swirled that he was trying to sell it. At the time, Roglieri said that there had been no serious talks in that regard. It may have been a hard sell and could still continue to be. Despite the NACLB conference’s longevity, for example, Roglieri asserted during the proceedings that he did not maintain formal financial records for it and there are no balance sheets, P&Ls, or statement of cash flows related to it. It also apparently stiffed the venue of its last event since it lists an unpaid debt of $436,237 to Caesars Entertainment in Las Vegas.
The NACLB conference has also apparently changed its name in order to distance itself from its connection with Roglieri, according to emails reviewed by AltFinanceDaily. On March 25, an official NACLB mass email communication asserted that the conference would go forward “despite uncertainties surrounding this year’s event due to unrelated legal issues” and that “we are thrilled to announce that the annual conference will proceed this November under a new rebranded name, maintaining the trusted team that has organized the event for the past 9 years.”
Following that, an official NACLB conference representative sent out emails affirming that it was rebranding to the “Commercial Loan Broker Association” and that the conference would actually take place in a new location with a different date.
The Receiver managing Prime Capital Ventures, LLC, the main entity at the heart of the Roglieri saga, filed Chapter 11 bankruptcy protection for it on Tuesday. As part of that, he stated that the entity owes more than $100 million to its creditors.
Maxim Commercial Capital Promotes Fernando Rodriguez to Director – Vendor Sales
May 6, 2024LOS ANGELES, CALIF. (May 5, 2024) – Maxim Commercial Capital (“Maxim”) announced Fernando Rodriguez has been promoted to Director – Vendor Sales. In this role, Rodriguez manages vendor relationships, business origination, and sales for Maxim’s Truck and Equipment Financing divisions. He is responsible for the divisions’ national sales strategy, leads the company’s sales team, manages high volume national vendor accounts, and assesses and onboards new vendors.
“Fernando has made great contributions to Maxim since joining the firm in 2021,” noted Michael Kianmahd, Maxim’s CEO. “He has been instrumental in developing and leading our direct and returning customer sales efforts, handling high touch strategic accounts, and managing truck vendor relationships in California. We are extremely pleased to have Fernando on our executive team.”
Rodriguez brings 25 years of experience in the financial services industry to his new role. Previously, he served as a senior credit manager, sales team manager, mortgage loan officer, and mortgage broker for companies including Secured Funding, Citibank, and Newport Lending Corporation, funding over $40 million in mortgage loans monthly. Prior to joining Maxim, Fernando managed his family’s environmental business in Puerto Rico.
About Maxim Commercial Capital
Maxim Commercial Capital helps small and mid-sized business owners nationwide by providing loans and leases (“financing”) from $10,000 to $3 million secured by trucks, trailers, heavy equipment, and real estate. It funds equipment purchase financings and leases, working capital, and debt consolidations. Maxim’s more creative financing structures leverage equity in real estate and owned heavy equipment to facilitate growth and preserve customers’ cash. As a leading provider of transportation equipment financing, Maxim supports startup and experienced owner-operators and non-CDL small fleet owners by funding loans and leases for class 8 and class 6 trucks, trailers, and reefers. Learn more at www.maximcc.com or by calling 877-776-2946.
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Contact:
Michael Kianmahd, CEO
Maxim Commercial Capital
michael@maximcc.com
(213) 984-2727
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